The latest tips on social media advertising, Facebook for business, new technology, and more!

Tutorial: How to Go Live on a Facebook Company Page with the Facebook Mobile App

Facebook Live is a brand new way to get likes and comments on your company page without having to pay as much for them. It’s true: Facebook LOVES video now - and will for the foreseeable future. In fact, the company is investing very heavily in video - purchasing ad placements with Apple TV and Roku.

Bad things happen when you don’t have on page SEO...


How to LikeRush, or Invite All Your Friends to Like Your Facebook Page

You've set up a brand new company or community page, and you want to get as many page likes as possible! Getting all your friends to like your Facebook page at once, aka LikeRush, is the first step. If you do it too often, you risk alienating your friend base, but without getting into the potential drawbacks, we'll dive straight into the instructions.


Choose a Great Color Scheme for Your New Business, Part II

Last time, we discussed one of the big decisions you'll have when starting a new business: selecting a color scheme. If you haven't made it through the 1st tool at your disposal, go back to part I where we'll teach you the best way to select a color. Tool #2: selecting your full color scheme. Open Color Scheme Designer in a new window. Now that you've picked your main colors, there's no time to waste. This is, hands-down, one of the best color scheme referendum online - not only can you pick multiple schemes but it breaks down the accent colors for you, as well as giving you sample sites so that you can see how different hues can work together. Select the exact number of each color so that you don't waste time color matching later.


Choose a Great Color Scheme for Your New Business, Part I

Selecting a logo or brand color scheme for your new business? Don't waste your time on the fluff. Other advertising agencies might put a target on our backs for saying this, but it's not ALL about creativity. Building a serviceable brand with color is a simple feat of art meeting science - and we'll teach you the proper ratio so that you can do it yourself. Tool #1: SCIENCE. Seriously, we're talking about psychology (ok, more of a soft science). When making an important decision, it's best to discover the most objective option a la Benjamin Franklin's moral and prudential algebra.